Web Marketing: tutto quello che un’azienda dovrebbe conoscere
Marzo 11th, 2008
Sono più o meno duecento pagine di idee e teorica di web marketing.
Sono tre capitoli abbastanza intensi di nozioni relative a come posizionare strategicamente un’impresa online. L’ottica con la quale dovete leggere l’elaborato è quella del marketer che cerca di introdurre in azienda le leve aggiornate del marketing relazionale online.
Si parla d’azienda clicks and mortar e come tali devono adattarsi alla tipologia di mercato che vogliono affrontare.
Il terzo capitolo vi spiega quali sono gli steps che un’azienda deve compiere per sviluppare un E-business plan.
Sapete come ci tengo ad i vostri consigli e correzioni, quindi, prima che ci butti un’occhio il docente, dateci una letta e fatemi sapere cosa ne pensate.
Ciao a tutti!
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