marketing

Puntata 20: About LEWIS, The Business Value of Blogging

3 Nov , 2007  

Posso dire di aver terminato il lungo lavoro sul mondo blog in azienda. Tutto il materiale che ha riguardato la mia ricerca mi è stato “gentilmente” dato da una società per la quale è giusto spendere due parole:
quindi:

about LEWIS

LEWIS is specializes in global media relations,including financial, personal and corporate PR.

It is headquartered in London with 20 wholly-owned subsidiaries in Europe, Asia Pacific and North America. The company has one of the fastest growth rates in its sector. LEWIS has a turnover currently of more than £12 million and employs over 200 staff.

The market analysis is based on 300 midsized and large companies in Europe, North- America and Asia-Pacific, and partly on qualitative interviews with LEWIS experts in various markets around the world. Roughly half of the companies involved in the research are clients and relations of LEWIS. The other half have been randomly selected from national stock exchanges. 60% of the total is active in ICT, telecoms or high-tech equipment; the remainder operates in a variety of industries.

The results of the qualitative survey should be interpreted as indicative only. The Four-Step Guide to Blogging is based on contemporary theory in the academic world and the blogosphere, as well as insights from LEWIS experts.

The information contained in this document represents the current views of LEWIS Global Public Relations. Because LEWIS must respond to changing market conditions, these views are subject to change without notice. The document is intended for informational purposes only and should not be interpreted as a commitment on the part of LEWIS. LEWIS makes no warranties, express, implied or statutory, that the information or the opinions in this document are accurate, complete or up-to-date.

  • Obviously LEWIS has a personal blog, a Corporate blog, and about the work that I’ve translated there’s an interesting post, I advice everybody to read (CLICKhere)
  • If you want to download the full report “The businesss value of blogging” (CLICKhere)

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8 Commenti

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