Posizionamento strategico d’impersa online
Luglio 24th, 2008
Ecco il titolo della mia tesi di laurea. Ho cercato di dare una risposta a quelle imprese che vorrebbero posizionarsi anche nel cybermercato ossia operare anche online.
Cinque capitoli che cercano di far comprendere al lettore tutte quelli che sono i passi che qualsiasi tipologia d’azienda dovrebbe compiere per divenire una clicks and mortar o impresa operante completamente online.
Capitoli:
Cap1: evoluzione del contesto di mercato per le imprese;
Cap2: le tecnologie Web2.0 in azienda;
Cap3: la marca aziendale;
Cap4: Web marketing;
Cap5: SEM e SEO.
Appendice: Tag, Accessibilità, Google Analitycs, Cluetrain manifesto, Piano di web marketing.
Ricordate che quando posizionate un’azienda online, state posizionando il Corporate Brand. Se dovete convincere l’impresa a queste attività, iniziate a far comprendere come sia importante la relazione B2B e B2C e B2Stakeholders. Precisate poi il ROI nell’investimento in tecnologie ICT di tipo Web2.0 e in ultimo, presentate dei casi pratici di successo.
Se siete interessati all’elaborato gratuitamente, richiedetemelo e ve lo invierò in mail.
Per dubbi perplessità, sono a vostra disposizione.
Tag: marketing, Università
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